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10 Beauty Brands Setting the Gold Standard In 2024

Fenty Beauty:

Known for its inclusive range of foundation shades, Fenty Beauty continues to lead the industry in diversity and representation.


Glossier's minimalist approach to beauty resonates with consumers looking for simple yet effective skincare and makeup products.

Drunk Elephant:

This skincare brand focuses on clean, effective ingredients that deliver results without unnecessary fillers or irritants.

Pat McGrath Labs:

Renowned makeup artist Pat McGrath's eponymous brand offers high-quality, luxurious makeup products with innovative formulas and bold colors.


Tatcha combines Japanese beauty rituals with modern skincare technology to create luxurious, effective products that promote healthy skin.

Soko Glam:

Soko Glam curates the best of Korean skincare, offering a wide range of products that cater to different skin types and concerns.

The Ordinary:

Known for its affordable yet effective skincare products, The Ordinary has disrupted the beauty industry with its transparent approach to ingredients and pricing.


This haircare brand focuses on clean, natural ingredients that nourish and strengthen the hair, catering to a growing demand for natural beauty products.

Charlotte Tilbury:

Charlotte Tilbury's eponymous brand offers a range of makeup and skincare products inspired by her signature "glow" look, loved by celebrities and consumers alike.


Kosas combines skincare and makeup to create multitasking products that enhance natural beauty while nourishing the skin.