Starbucks and Dunkin' are continually adding new features to stay competitive, like smartphone orders, seasonal discounts, and bright
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Some former consumers aren't happy with the move away from coffee. One group of Redditors is criticizing Starbucks for becoming an ice cream business.
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One user posted a photo of Starbucks' new cold foams in the Starbucks subreddit, including Caramel Brulée, Chestnut Praline, Matcha,
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Pumpkin, Salted Caramel, Sugar Cookie, and others, starting the spirited discussion. "No need for these many cold foams," the user wrote.
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"We are an ice cream shop," one commentator said, earning nearly 1000 upvotes. Other Starbucks employees commentated on how the Seattle-based franchise
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One employee wrote, "My store sells less than like 30 brewed coffees a day." "All we make are the same five drinks with random cold foam added."
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Another employee suggested that Starbucks was encouraging social media posts about their new drinks and flavors, free publicity that drives business to Starbucks
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"The reason there's so many foams is Tiktok/social media," said the Starbucks employee. "Last year so many people asked for sugar cookie foam at our location
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Despite their popularity, another employee said that baristas find cold foams difficult to prepare, especially since they're updated so often.